Insights
Cold calling insights & B2B outbound
Playbooks, benchmarks and hard-won lessons from thousands of live UK sales conversations.
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We're writing the outbound playbook
you actually want to read.
Real numbers from live UK campaigns — connect rates, objection scripts, cadence tests, ICP breakdowns. No fluff, no recycled LinkedIn takes. First issues drop shortly.
On the editorial calendar
PlaybookDraft
The UK cold call opener that beat 12 A/B variants
BenchmarkDraft
2026 outbound benchmarks: connect, book & show-up rates
TeardownDraft
Anatomy of a £600k recruitment pipeline in 90 days
ScriptsDraft